I have increasingly noticed a trend on social networking sites, where people post up links to various other sites and expect that they can commandeer the attention of their supposed friends or followers. In one recent particular case, the link in question was to a 30 minute video.
Now there’s nothing wrong with posting links to 30 minute videos, or even longer if you can find them. The problem occurs when someone then asks why they should spend 1/2 an hour of their time watching this video. Some people become quite indignant when asked to justify why you should spend your time in a manner proscribed by them. Instead of posting up a link to a video with no explanation as to why it’s worth watching, try connecting with people and telling them why they should care.
To do other than the above is begging the question of relevance. If you really can’t think of the reason that someone should be following the link, then I would question why you want to do it in the first place. If it’s because everyone else is doing it, I would question the value of it immediately. The wisdom of crowds can very easily turn into the folly of crowds.
The bottom line is that you do need to justify why you expect someone to take time out of their day, and the bigger the chunk, the more justification that is required. For instance, if you link to a 3 minute video, you may want to tell them it’s funny, and that would be sufficient. For something longer, it might be wise to let people know what to expect.
If you are thinking that this post is aimed at you, then you are almost certainly correct. The question is, what are you going to do about it?Picture is from http://www.justinbuzzard.net/2012/01/30/dont-confuse-entitlement-with-salvation/